On a dark stormy night, after endlessly scrolling through our Instagram feeds, we dreamt of all the beautiful motion design we had seen. And we kept dreaming: what if we could show all this great work on hundreds of giant screens? Not just for our fellow designers, but for everyone! That dream came true.

DEMO was founded by
Studio Dumbar/DEPT® and Global.

Play trailer

In 2022 Design in Motion Festival takes over the Netherlands! DEMO Festival will be visible on more than 5000 screens, including train stations, metros, shopping centers, Schiphol Airport, Eindhoven Airport and Rotterdam The Hague Airport, on billboards along major highways, and in the streets.

The festival is made possible by Global, CS Digital Media, RET, JCDecaux, Schiphol Media, NS Stations, Clear Channel Outdoor, Hillenaar Outdoor, blowUP media, Ocean Outdoor, adtrackmedia, VideowindoW. Software partners: Cavalry, Homerun. Media partners: WeTransfer, It’s Nice That, Design Everywhere. Sponsored by: Pictoright

Past editions

DEMO 1 - 07.11.2019
Amsterdam Central Station
80 Screens - 24 Hours

DEMO AMSTERDAM 2019: Design in Motion Festival took place on 7 November 2019 at Amsterdam Central station. The first festival of its kind, DEMO showcased the finest motion work by studios, designers, emerging talent and academies from around the world, for 24 hours on 80 digital screens throughout the station.